Advance Care Planning for Everyone

Session Objectives:

• Discuss the successes, limitations and unfinished business of advance care planning
• Consider what the health care, nonprofit and legal worlds can achieve in advance care planning, and what more is needed
• Hear & address the potential of the Celebrity Death Plans podcast and other novel marketing

John Maycroft, M.P.P. has a decade of experience in advance care planning facilitation, programming and policy. As Director of Honoring Choices Wisconsin, a co-Founder of the Palliative Care Network of Wisconsin, and as an Associate Director at Optum, John's work has helped thousands of people create advance care plans for themselves and their families. He recently started his own advance care planning venture, Maycroft Advance Care Planning Services, and is the host of the Celebrity Death Plans Podcast.
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A Minnesota native, John received his B.A. in Political Science from the University of Wisconsin-Madison and a Masters Degree in Public Policy from Rutgers University. He lives in Minneapolis with his wife Olivia and two young children.